A & E Marketing | Developing a SMART marketing strategy
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Developing a SMART marketing strategy

12 Aug Developing a SMART marketing strategy

Developing a SMART marketing strategy

A simple framework to achieve business goals

Developing a marketing strategy can be difficult. It’s hard to know what you could achieve and how to actually go about doing it. Using the SMART framework helps make the process a lot easier!

The SMART framework is about developing goals that are Specific, Measurable, Achievable, Relevant, and Time-based. Here’s what that looks like in practice:

  • Specific

Try to be as specific as you can be with your marketing goals. It’s important to understand what you’re trying to achieve. The clearer that you make this, the easier it is to develop a strategy! 

  • Measurable

Make sure you know how you’re going to measure your progress. By using tangible metrics you can track your progress. Consider setting checkpoints to evaluate how you’re going, and re-evaluate your approach if you need to. 

  • Achievable

It’s essential that your marketing strategy is achievable. This will keep you interested and focused so that you don’t lose track of your strategy. Try to find the balance between ambition and caution that works best for you and your business.

  • Relevant

Keep it relevant! Make sure that your marketing strategy fits into your broader business goals and ethos. Not only does this ensure that you’re not wasting valuable time and energy, but it also clarifies to your team, customers, stakeholders, and other businesses what you’re about. 

  • Time-based

Due dates are a great way to keep yourself motivated and focused. By setting clear deadlines you’ll be able to better prioritise your tasks and be more efficient. Remember to be fair to yourself though – you can’t do everything all at once!

Looking to develop a new marketing strategy? Need help refreshing your business approach? Feeling motivated? We would love to work with you! Send us an email today to find out more about how we can help your business grow! 🤸🏻‍♀️

At A & E we’re not your average marketing company. We’re a small and personable team of professionals that love to sit down over a coffee and work with you. We’ll listen to your ideas rather than just tell you what to do, and for each of our clients we create the look and feel that they want to express. No one knows your brand better than you do – and we can help you share it!