A & E Marketing | How to improve your social media engagement
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How to improve your social media engagement

13 Oct How to improve your social media engagement

How to improve your social media engagement

Eight steps for increasing user engagement

One of the big concerns that we regularly hear from business owners is their social media engagement. Generally this involves not generating leads and sales from followers, or having a big gap between how many people follow your business versus actually engage with it.

Because we know you’re busy, we’ve put together a quick list of hints and tips that can help improve your engagement!

❤️ Engage regularly: Make sure to check your social media accounts everyday and respond to messages and comments. It’s good to make an effort to tailor your messages so that they’re personal and friendly. The golden rule applies here, so engage with other businesses too! 

👫 Collaborate with others: Like, comment, tag, and share. It’s social media, afterall! Others will support you too, and this is positive for everyone involved!

📷 Use engaging images: Make sure that they are high-quality and embody your brand ethos. If you don’t have photos you like it might be time for a photoshoot!

🔗 Use hashtags effectively: Check to make sure that they’re relevant and suitable. We’ve already created an entire blog on this if you need a hand!

📺 Use ads: Even through social media is free, paying to promote your content is hugely beneficial and often worth the investment! That said, make sure to put the research into understanding your target demographic beforehand so that you can optimise your cost-effectiveness. 

📈 Watch what’s trending: Keeping up-to-date with what’s happening and getting involved where you can is a great way to add contemporary value to your audience. 

📱 Know your platform: Whether you’re posting to Instagram, Facebook, Twitter, LinkedIn, TikTok, or Snapchat what works and what doesn’t is so different. It’s best to focus on the platforms that are most applicable for your audience, but don’t entirely ignore the others!

🤸🏼‍♀️ Be authentic: Most importantly, make sure that you’re authentic and true to yourself. For any business it’s important to build trust and respect!

Looking to improve your engagement? Need help translating likes to sales? Keen to learn more? We would love to work with you! Send us an email today to find out more about how we can help your business grow! 🤸🏻‍♀️

At A & E we’re not your average marketing company. We’re a small and personable team of professionals that love to sit down over a coffee and work with you. We’ll listen to your ideas rather than just tell you what to do, and for each of our clients we create the look and feel that they want to express. No one knows your brand better than you do – and we can help you share it!