14 Jun Marketing that works when technology doesn’t
How to manage unintended consequences like Facebook’s news ban
Although only temporary, Facebook’s decision to ban news from Australian users had a significant impact in a short space of time. Not only were major news outlets unable to reach their followers, but community groups, small businesses, and local news services were also swept up in the algorithm and experienced unexpected disruptions.
While these changes weren’t meant to affect small businesses’ pages, they did seriously affect trust and confidence in the platform. More broadly, it highlighted that the technology services small businesses often rely on can’t be single points of failure.
To help navigate the technology-driven ecosystem that we all use, we’ve put together four simple strategies to manage your marketing strategy.
- Use multiple platforms
Using various services is the easiest way to ensure your content is accessible. Having a brand presence across Facebook and Instagram tends to cover most social media users, but it’s relatively simple and cost-effective to edit and cross-post your content to other social media platforms too. Twitter and YouTube are two of the more established platforms, but depending on your audience you may want to consider Tik Tok or LinkedIn. Google Business is a great tool for small businesses that you can also use to connect to your audience, and smaller platforms, such as Minds and Mastadon, might also be good options.
- Have your own website
The best way to guarantee you can reach your audience is to have your own website. While running your Facebook page as a website is a cheaper option, your own website offers more flexibility, control, and design options. Although designing a website might seem a bit daunting, it’s always worth the investment and easy to outsource to a marketing team who can help! 🙋♀️
- Get their number
Keeping in touch has never been easier, but it’s good to have multiple channels of communication available to contact your customers and clients. Aside from messages via Facebook and Instagram consider different methods that enable your followers to talk to you directly – such as an email address, phone number, and contact page on your website.
- Don’t lose your work!
Backups are an absolute must-have! We love being able to save work in the cloud and access it from anywhere, but it’s good practice to keep backups of administrative information, contact details, and important data. We recommend having at least two physical backups of your work on external drives as well as a cloud backup. Fortunately this is easy enough to do, and you’ll find plenty of services available!
Looking to level up your marketing game? Keen to develop your business further in 2021? In need of more marketing wisdom? We would love to work with you! Send us an email today to find out more about how we can help your business grow! 🤸🏻♀️
At A & E we’re not your average marketing company. We’re a small and personable team of professionals that love to sit down over a coffee and work with you. We’ll listen to your ideas rather than just tell you what to do, and for each of our clients we create the look and feel that they want to express. No one knows your brand better than you do – and we can help you share it!