23 Aug Email marketing for small businesses
Get the most out of an often underused marketing approach!
Email marketing has traditionally been seen as a means for businesses and community groups to promote sales and events, but it also offers a fantastic marketing opportunity for small business owners to connect with their target audience directly.
Email marketing is sometimes considered less effective than social media advertising and search engine optimisation (SEO) because businesses can only reach the audience that they already have. The benefit of email marketing is that you’re able to talk directly to people who you know are interested in your business. As well as that, emails are far more likely to be seen and read than social media posts (which can reach as little as 15% of your followers!).
So given these benefits, how should small businesses approach email marketing? Here’s three simple strategies to make the most of the opportunity as a small business owner.
💎 Provide value! Your subscribers are interested in your business and have likely shopped or worked with you before, so thank them with exclusive offers or insights! Limited promotions, early releases, and personalised content is always appreciated.
💬 Ask for engagement! Let your subscribers know that they can email you to ask questions, provide feedback, or just generally get in touch! Opening up that opportunity for communication both ways gets your business closer to your audience and gives you a sense of how people feel about products, sales, and services.
👉 Get to the point. People appreciate when you value their time! Keep your emails short and punchy, and avoid sending them so regularly that your followers start to unsubscribe. When you format your email make sure that your subject heading is honest – misleading and click-bait headlines reflect poorly.
Want to get in on the action? Time to update your client outreach? Interested in more marketing insights? Let’s talk! Send us an email today to find out more about how we can help your business grow! 🤸🏻♀️
At A & E we’re not your average marketing company. We’re a small and personable team of professionals that love to sit down over a coffee and work with you. We’ll listen to your ideas rather than just tell you what to do, and for each of our clients we create the look and feel that they want to express. No one knows your brand better than you do – and we can help you share it!