How to improve your social media engagement Eight steps for increasing user engagement One of the big concerns that we regularly hear from business owners is their social media engagement. Generally this involves not generating leads and sales from followers, or having a big gap between how many people follow your business versus actually engage with it. Because we know you’re busy, we’ve...
Five tips to improving your website How to fix some of the big mistakes For small businesses, a good website can go a long way to improving sales and customer engagement. Unfortunately, websites are often designed once and then left neglected. This can make updating a website a big challenge for small business owners. It’s hard to know where to start and...
Developing a SMART marketing strategy A simple framework to achieve business goals Developing a marketing strategy can be difficult. It’s hard to know what you could achieve and how to actually go about doing it. Using the SMART framework helps make the process a lot easier! The SMART framework is about developing goals that are Specific, Measurable, Achievable, Relevant, and Time-based. Here’s what...
Getting the most out of social media How a marketing team can help Your social media presence is a hugely important part of your business - but sometimes small businesses need a hand making the most of it! To help out, we’ve put together four ways that a marketing team can support your business via social media. Brand ethos Your social media accounts represent...
#hashtags Four big mistakes that are commonly made Using hashtags is a great way for a business to grow, but there’s more to it than just #smallbusiness and #workinghard. Here’s four big mistakes that are commonly made. 1. Hashtags that too many people use “Owning” your own hashtag is great. It’s an effective way of linking what you offer with who you are. But...