13 Feb What’s the price of a story?
What’s the price of a story?
Why it’s so important to invest in marketing
Are you in the market for a new car? How about a little upgrade? Maybe something with a smoother engine, a comfortable and hi-tech interior, and a European design? Treat yourself, you deserve it!
Unfortunately, that brand new Ferrari you’re thinking of is going to set you back over $700,000.
Yep. Seven hundred thousand dollars. That’s about twenty Toyota Camrys. For a car with two seats, a very small boot, and an inability to get over speedbumps, that’s quite a lot of money!
So why would anyone buy it? What’s so good about Ferrari anyway?
Well, that’s the price of a story.
Imagination is one of the most important aspects of marketing, but not just for the team selling the product. In fact, imagination is what allows Ferrari to sell cars for hundreds of thousands of dollars. Their loyal customers are buying into Ferrari’s story. For them, it’s worth it. It’s about how it feels, how it contributes to their sense of identity, and the statement that it sends. It’s about more than just a car.
Most small businesses don’t invest enough in their own story, often trying to compete on price or convenience. But by building a culture around your brand that exemplifies your business ethos and market approach you can move away from those measures. Consumers are willing to spend more on a story, but you’ve got to create it and connect with your audience!
Staring at a blank page? Never written a marketing plan before? Checking second-hand Ferrari’s on Car Sales? Get in touch! Send us an email today to find out more about how we can help your business grow! 🤸🏻♀️
At A & E we’re not your average marketing company. We’re a small and personable team of professionals that love to sit down over a coffee and work with you. We’ll listen to your ideas rather than just tell you what to do, and for each of our clients we create the look and feel that they want to express. No one knows your brand better than you do – and we can help you share it!